Directive Blogs

Social media allows businesses to reach millions of potential customers all over the world. However, most people don't want to be 'marketed' to. Moreover, they have various methods to tune out your message and your business from their Facebook feed. Take a moment to learn how to use social media to create leads without giving the impression you're 'marketing.'

Recently, I was asked to speak at a breakout session called "Jumpstart Social Media for your IT Business" at the ConnectWise PSA 2009 Partner Summit. What a great event, we learned so much for our MSP practice, we are still implementing! Some of the power point slides from the breakout show our Project Plan for rolling out our "Ultimate Social Media Rig". We promised to get the project plan posted on the site. Rather than post just screen shots, we made it easier for you to get started and typed it up too, copy/paste ftw.

Hackers continue to innovate and cause trouble for businesses of all industries and sizes. One of the more interesting recent tactics includes utilizing a malicious Twitter account to command a botnet of Android devices to do its bidding. Twitoor is considered to be the first real threat to actively use a social network in this manner, making this a major cause for concern.

The Ultimate Social Media Rig Project Plan is now on the ConnectWise University.

ConnectWise Partners can download the template from the ConnectWise University and launch their own Ultimate Social Media Rig for themselves or resell it as a service for their clients.

There's no need to enter the Word Doc into a project anymore! Simply import the project and roll it out!

Partners can find the USMR Project Template under Shared Templates on the ConnectWise University.

*Note* An update version for 2014 has been posted to the ConnectWise Marketplace
Search for "Ultimate Social Media Rig - Revised 2014"

The words Productivity and Internet have been fit together in many different sentences, and usually in the sense that the Internet is a Productivity-killer. Take Facebook, for example; there are many arguments stating that Facebook is costing companies billions of dollars because employees are spending too much time on the social network while at work. Of course, Facebook (and the other social networks) are practically mandatory for businesses who want to market themselves. Other companies are clamoring that personal social media use greatly improves productivity and employee moral.

There has been a lot of talk about Google+, Google's new social network. Currently the service is invite only and invites are preciously coveted. Those who have gotten in to try it out have found a clean, simple interface. On first impression, Google+ looks like a very basic Facebook. Is Google+ worth all the clamor and is it going to change the game for social media? Will businesses be able to take advantage of Google+ the same way they do for Twitter, Linked In, and Facebook?

Despite the fact that 255 million people use Twitter, some businesses want nothing to do with it. They see it as little more than a waste of time. However, these anti-Twitter activists fail to realize that the social media outlet has an unmistakably large influence in the marketing industry. Unlike Facebook, Twitter gives you the opportunity to customize your audience to suit the precise needs of your business, and the best part of this is that it’s completely free.

Social media has become a big part of business, and Twitter is one of the top sites. You may know Twitter as an app that lets you send short messages to "followers," however, there's so much more to this useful tool that has been embraced by 218.3 million users worldwide. Let's take a closer look at Twitter and how to utilize it for your business.

Due to Twitter's popularity, it can be difficult to establish a significant presence on the social media giant. To succeed, you have to grab a user's attention immediately when they visit your page. Having an dynamic background image will help improve your chances of landing a new Twitter follower. Here's how you do it!

The time to implement a social media policy is now. Your social media policy outlines for employees your companies guidelines or principles for communicating in the online world.  Your company should have a communications policy in place that spell out your expectations for phone and email, it’s important that you add social media and online site usage to this policy.