Tip of the Week: Using Digital Signs

If you walk into any office out there, chances are you’ll see signs on the wall indicating who is located where, as well as those that identify points of interest that visitors might need. With digital technology taking over many aspects of the office, it was a given that it would eventually impact signage. If it’s used right, digital signage can highlight important parts of your office and encourage employees to give it their all during the workday.

Digital signage involves having digital displays, like televisions or monitors, in the office for specific tasks. You may have noticed them while you’re out and about, such as in fast food restaurants for displaying menus or in shopping locations to showcase the latest hot trends. Basically, it’s a digital screen that displays whatever you want it to--usually something important that you want visitors or onlookers to remember and keep in mind as they go about their business. You can use them to showcase specific information, like deadlines for projects and key performance indicators, or you can simply use them to add dynamic elements to your office.

Showcase Important Information or Statistics

Employees need to see certain announcements, and there’s no better place to make sure they see them than a big screen in a public location. You can also use monitors to showcase statistics, like sales numbers or a countdown to a specific date or time. Digital signage is ideal for organizations that want to keep their staff informed and involved with their performance.

Digital signage is also useful for helping outsiders navigate the office. You can broadcast content to monitors that showcase where important locations, like conference rooms or bathrooms, are located.

Display Upcoming Dates and Events

If your organization is one that deals with deadlines on a regular basis, you can use digital signage to broadcast them to your workers to ensure that the knowledge spreads to anyone who sees the screen. It’s an easy way to draw attention to important times, dates, or events that need to be prepared for in the future.

Monitor Goals More Effectively

Employees can be held accountable through the use of displays, and it’s all thanks to the ability to display goals and other types of key performance indicators that can showcase who is at the top of their game. This might be able to foster some healthy competition between your business’ employees, as they will be able to work knowing their performance can be seen by anyone and everyone in the office. It also provides them with an easy to read way of gauging their own success.

If your business needs help with the setup and implementation of digital signage, Directive can help. To learn more, reach out to us at 607.433.2200.