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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How to Tell the Difference Between SEO’s Black and White Hats

Search engine optimization, or SEO, is a critical consideration when building a website. After all, higher search rankings bring in traffic, which is exactly what you want your website to receive - otherwise, what's the point? There are, of course, different tactics one may implement to improve their position in rankings, with varying degrees of moral standing. These practices are divided into two subsets, white hat and black hat tactics.

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