The value of a good referral should not be underestimated. Not only do they help you acquire a new prospect without the typical marketing investments you would otherwise make, but they also typically enter your marketing funnel much closer to the purchase point than the average lead does.
However, don’t make the mistake of thinking that referrals will start flowing in without some effort on your part. Let’s discuss the processes you must adopt to encourage your clients to provide you with referrals.
