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Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Stop Missing Your Marketing Targets

Your business’ success is heavily influenced by your marketing. Similarly, your marketing’s success is heavily influenced by how accurately your marketing reaches who you want to be talking to… your prospects and even your current clients, your target audiences. They need your marketing to show them that your values align with theirs and that you’ll be invested in their success.

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What’s Your Competition Up to? Use these 6 Apps to Find Out!

b2ap3_thumbnail_track_your_competitors_400.jpgAs a business owner, you might have the sudden and inexplicable urge to creep on (track) your competitors to get a feel for their prices and services. With these six apps, you can make this job a little bit easier by seeing what others have to say about your competitors, including what they are saying about you.

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Tip of the Week: 5 Ways to Be Better Than Your Competition

b2ap3_thumbnail_win_against_your_competition_400.jpgEvery business has competition at some level. It’s tempting to ignore your competition (it may even be hard to speak their name), but there’s great value that comes with watching them closely; namely, you can learn from what they do in order to improve upon your own product or service.

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