Use Technology to Boost Customer Confidence

When it comes to running a successful business, customer confidence is everything. It can make or break your business’ reputation. If you’re too reckless with your customers, why would anyone else be willing to sign on with you? Thankfully, there are plenty of ways you can build customer confidence, and technology plays a pivotal role in many of them. Today, we want to explore how you can build customer confidence through the use of business technology solutions.

Foster Transparency and Accountability

Perhaps the biggest way you can use technology to increase customer confidence in your business is to use it in a way that promotes transparency and accountability. For example, you can use technology to provide insights into your business’ operations, processes, and decision-making. You might use social media, websites, and online reviews to help address—out in the open—customer concerns or solicit feedback from existing clients. It’s a great way to show your customers that you are an authentic entity that wants to do well by them.

One emerging technology that holds a lot of promise for businesses is the blockchain, which promotes transparency through an immutable ledger. It has already made massive strides in the financial world, and could potentially be used for data security and other business avenues in the future.

Build Better Security Practices

One of the best ways to show customers they can have confidence in your organization is to practice proper security and privacy with their data. Your customers should know how you use any data that you collect from them. In certain industries, this is not just something nice that you do to build customer confidence, but a requirement. If you fail to adhere to security standards required for regulations such as GDPR, HIPAA, and PCI, you’re putting your business and your clients at risk. You will be subject to fines that no business wants to suffer from.

Create Redundant and Reliable Practices

Finally, you will want to demonstrate to your customers that they can count on your services being as reliable and redundant as possible. We recommend that you have a data backup and disaster recovery solution in place to ensure that you always have your goods, services, and products available to customers and clients. This type of availability will help your customers know they can count on you when they need you most—and that says something.

In general, too, it’s a best practice to inform your customers whenever there is an outage or a security issue that they need to be aware of. Honestly is always the best policy with your customers, even if it causes some momentary distress.

Use Technology to Boost Your Customer Confidence

Directive can help your business implement the right technology tools to promote transparency and foster confidence. To learn more, call us today at 607.433.2200.