Modern Technology Can Boost Sales Efforts

In many ways, a business is only as capable as its sales team allows it to be… and nowadays, a sales team is only as capable as their tech allows them to be. Let’s take a few minutes to discuss how you can turn this to your advantage by providing your sales team with the technology that supports their goals.

Technology Makes It Easier for Prospects to Find (and Learn About) Your Business Offering

Once upon a time, the sales department of any business was the place that a prospect would go to learn about what that business could offer. Nowadays, the Internet and the social networks that it hosts have become a more convenient option for these prospects, making it all the more important that your sales efforts have a place there as well, both to introduce your business and its offering to them in the most positive way as well as to track what information led to your new prospect reaching out. 

Today’s technology offers your sales department a lot of opportunities to take advantage of online, simply by allowing your employees to provide the information that draws prospective customers in to communicate with you more directly.

Technology Makes It Easier to Collect Data and Apply It to Your Sales Efforts

If I were to ask you who your most promising targets were in your area, or what time of day was most effective for placing sales calls, or which of your products or services sold best when a certain email was sent out, could you easily answer any of these questions? With the right technology, these metrics are far easier to measure and track, allowing you to more effectively optimize your efforts to match your ideal sales situation.

For instance, customer relationship management software allows you to keep better track of all of your interactions with a prospect or client, giving your sales team more insight into how to best communicate with them.

Technology Makes It Easier to Manage Multichannel Sales Efforts

When it comes to the “magic number” of touchpoints that are required to close a sale, answers range from 6 to 13 and above. Regardless of what the number actually is for you, it will be far easier to reach that number if you have your business’ offer consistently appearing in front of your prospects in a variety of places. This is another place where the CRM proves its value, helping you to spread your message as effectively as possible.

Reach Out to Us for More Help 

We can help your sales team—as well as the rest of your business—accomplish more with its technology. Reach out to us at 607.433.2200 to get started!