How To Use Business Trends to Market Your Business

Knowing which services your business should market can seem like a guessing game, but it doesn’t have to be. If you understand and take advantage of market trends, you can tailor your marketing strategy to target your audience, drive traffic to your site, and convert leads.

Why Business Trends Matter When Marketing Your Business

Business trends can be crucial to your marketing because they allow you to observe the areas where potential customers may be interested in learning more. The most obvious example of a business trend would be the mass adoption of remote work. As scores of businesses embrace a remote workforce (willingly or not), it shouldn't be difficult to determine what bottlenecks they will face as they make the transition. Understanding these trends is critical to developing a marketing plan for your business. Doing so will allow you to market your business post-COVID-19.

What services do you think a business new to remote work would need to be successful? What tools would provide them with solutions to their challenges? When marketing your business, your marketing plan should explain how those tools will help solve their remote work problems.

Put Yourself in the Shoes of Your Clients

How to decide which service to offer? Become your client by adopting a buyer persona. While developing a fictional persona can seem a little out there, all you're doing is putting yourself in the shoes of your customers and behaving as if you were them. Doing so can provide invaluable insight as to what services your customers need.

If you imagine yourself as a business owner who is new to supporting a remote workforce and the limitation on in-person interactions with their customers, what challenges come to mind? Would you be worried about having an insufficient infrastructure to handle the influx of online requests, and are you set up to take credit cards? Does your remote team have the level of technology at home to allow them to be productive?

Your persona's goal is to better understand your customers to provide them with the services they need to solve their problems.

Soothing Pain Points

Once you recognize the issues that would prevent your customers from being successful, you are now in a position to help them resolve them. You know which of your services are right for the issues your customers would be having, now all that is left is for you to simply tell them. Your primary purpose as a business owner is to generate leads in order to grow your business. To do so, you must explain how and why the services you offer will help businesses do their jobs easier and better.

However, how can you reach them, let alone show them how you can help their business if they don't know you even exist?

The Need to Market Your Business

The only way a potential lead will know how you can help them is by letting them know, which means you need to market yourself. Marketing your business can utilize various tactics, and strategies, but ultimately the goal is to get your message out to generate interest in your services and, therefore, generate leads. Your website isn’t going to do it on its own, especially if you aren’t feeding into the specific problems your ideal prospects are facing.