Directive Travels to Boston, MA to Attend Hubspot's Inbound 2016

ONEONTA, NY - On November 8 - 11, 2016, Directive’s executive management team will be heading to Boston, MA to attend Hubspot's annual sales and marketing event, Inbound 2016. Directive, an agency that specializes in marketing, has been serving Oneonta and the surrounding region for more than two decades. Inbound 2016 aims to improve the knowledge and skills of its attendees by providing education, inspiring innovation, and creating networking and connection opportunities to improve effectivity of marketing initiatives and develop more compelling sales techniques.

With last years’ event boasting more than 14,000+ attendees, Inbound 2016 is expected to grow this year as thousands of sales and marketing professionals from around the globe travel to the Boston Convention and Exhibition Center.

Inbound 2016 offers more than 270 educational ‘breakouts’ on current marketing best practices and future outlook on essential topics, such as branding and rebranding, social media marketing, content creation, websites and web design, improving lead generation and conversions, company culture, sales tactics and execution, and marketing team development.

Through a series of inspirational keynotes and innovative discussions, Inbound 2016 offers a unique experience and promises truly remarkable content. This year’s keynote speakers include actor Alec Baldwin, CEO Reshma Saujani, author Gary Vaynerchuk, CEO Brian Halligan, CTO Dharmesh Shah, author Ta-Nehisi Coates, and actress Anna Kendrick.

“We’re really looking forward to attending Inbound 2016,” said Chris Chase, CEO and Founder of Directive. “It’ll be great to take the education and information we learn during the event and share it with our team. Ultimately, we’ll be taking our experience from the conference and put it to use improving the services and solutions we provide to our clients.”