Augmented Reality and Virtual Reality Are Immersive Engagement Powerhouses

Have you considered the use of augmented reality (AR) and virtual reality (VR) for your business? If so, you’re not alone—many small businesses are opting to use these technologies in new and exciting ways, particularly as it relates to engaging customers, enhancing products, and creating better training experiences. Let’s look into how your business can utilize AR and VR to its advantage.

Product Visualization

Some of the more powerful applications for AR and VR consist of visualization, or the act of allowing potential customers to try their products before they commit fully to them. For example, let’s say you’re trying to buy something for a furniture store and you want to see how it would look in your home, or you want to purchase an outfit, trying clothes on virtually before clicking the “Pay” button. These types of visualizations allow businesses to cut down on returns and improve customer satisfaction.

Customer Engagement

These technologies are also incredible for customer engagement, offering interactive AR experiences that can entertain or educate customers. A restaurant might use an interactive menu that shows a 3D view of their dishes through a smartphone app, or a local museum might implement similar technology to bring their exhibits to life in new and immersive ways.

Virtual Tours

Businesses that are a part of the travel, real estate, or hospitality industries can use VR to offer virtual tours of properties or destinations without the customer or buyer’s physical presence. It can save time during the home buying process, something which any prospective home buyer who has had their dream property snatched away within minutes can appreciate. A travel agency can also give destination previews, allowing customers to make informed decisions while planning out their next vacation.

Employee Development

Small businesses might struggle to offer meaningful training and development exercises for their staff. VR can make this training immersive and cost-effective, leading to better training outcomes. A small manufacturing company, for example, can use VR to simulate potentially dangerous scenarios and allow employees to act them out or interact with them in a way that could prepare them for such situations in real time.

Advertising and Marketing

Finally, small businesses can use these technologies to great effect for marketing and advertising. With AR-powered ads, customers can interact with products, and with VR experiences, users can be transported to a simulated reality to experience a business’ offerings. These types of strategies work wonders for immersive experience and brand engagement.

How would your business use AR and VR? Do you want to get started with utilizing emerging technologies for your business? Call us today at 607.433.2200 to find out how we can help.