5 Inbound Marketing Methods Businesses Should Be Using

Marketing has two umbrella classification that most methods fall under, inbound marketing and outbound marketing. Here are five inbound marketing methods that we recommend using to market your business!

Inbound Marketing

Inbound marketing methods are generally informative and aim to direct your business' audience to your products and services, converting visitors into customers and clients. Additionally, inbound marketing has seen a rise in popularity recently as it is usually inexpensive in comparison to outbound marketing.  When you consider the long term results and returns, inbound marketing is just a better option than outbound marketing. 

When deciding what inbound marketing method to add to your marketing strategy, we recommend the following: 

1. Blogging

A blog provides your business' website with added content that is either informative and factual or opinionated. It is important that your blog content is relevant and tailored to your audience. Don’t post things that your audience doesn’t care about or can’t understand. A blog doesn’t require much work to set up and with syndicated content and a schedule, it’s practically a *snap* to get started.   

2. SEO

Search engine optimization (SEO) is a very powerful method, but more often than not, it goes unacknowledged and unused, which is a big mistake. When properly implemented, SEO will increase your website’s visibility leading to an increase in your website’s traffic.  Keywords and meta descriptions aren’t that difficult to add and we highly recommend this method if you are suffering from poor website traffic.

3. Webinars

Webinars are presentations that are given via the internet. The purpose of a webinar is to present or explain/teach on a topic. Attendees of a webinar can interact with the presenter in real-time and ask any questions that come up or for clarification and elaboration. A webinar can be recorded and shared on your website and social networks like YouTube.  

4. Newsletters

A print newsletter is a way for your business to share your blog articles, upcoming events, and new products and services. It should be organized and intelligible, it shouldn’t look jumbled or messy. It should also be printed in full color. You can send these directly to your current clients and prospective clients; you can even compile a mailing list of all of the businesses you want to make contact with and mail them a newsletter to introduce your business to them.

You can take your newsletter even further by also implementing an eNewsletter (a condensed form of your existing print newsletter).  

5. Whitepapers

Using whitepapers is a great method for when you want to establish your business as a leading authority in your industry. Whitepapers report or explain complex topics, or services, and aims to make complex information more comprehensible to the under-informed. Your image as a leading authority will fill your customers with trust and relieve any doubts they may have about your business.

To Make a Long Story Short

Inbound marketing really can be an effective way to market your business without costing your business an absurd amount of time or money! There are several inbound marketing methods that you can easily implement into your business' marketing strategy, we hope you decide to try one out!