3 Ways Green Technology Can Help Your Business

Today's business environment is environmentally conscious. Companies that implement green policies and use energy-saving technologies are making a positive impact on the environment. Going green is the responsible thing to do and will also positively impact your business. Here are three ways using green technology can benefit your business.

Strengthen Your Green Credentials
Going green is a great marketing strategy. Many people are passionate about the environment, and when these people are shopping for your product or service, and they come across a blog article or a page on your website touting your green achievements, you will be able to connect with them on a personal level. They will then feel compelled to buy from your business, even if you aren't the least expensive. It's kind of the same idea as organic groceries; they cost more money, yet there are health-conscious consumers that love filling their reusable shopping bags with anything labeled "organic".

Compliment Your Overall Environmental Strategy
Installing green technology on your network is a huge part of your company's overall environmental strategy. While buying a few Energy Star devices won't automatically make you a green company, implementing a green technology on your network does go a long way in going green because many of your operations revolve around your network. When trying to plan a comprehensive green strategy for your company, overhauling your network is a great place to start.

Go Green and Save Green!
One of the best benefits of adding green technology to your network is saving money. You may not feel the savings immediately when you purchase new hardware, but the return on your green investment will be seen in the medium-to-long term. For example, installing a print server will save you ink, a fax server will save paper, and virtualizing your server units will dramatically reduce your electricity bill. Your operating expenses will lessen with every environmentally-friendly solution running on your network.

If you would like assistance in going green, then give Directive a call at 607.433.2200 and we will perform a network assessment and guide you in your journey to greenland (not the country). We can introduce you to new green technologies, install them on your network, train your staff on how to use them, and maintain your new green NAS devices with our environmentally-friendly managed IT services. Do the Earth a favor and call Directive today!